Esther Dekoning is a graphic designer + art director, pairing high concept work with thoughtful design solutions.
She is the Founder and Creative Director of Sereth Design
Sereth is a full service design studio for brands who give a crap.
Sereth uses storytelling and strategy to help nonprofits build empathetic brands across brand and digital.
Esther’s founding story—
Esther started her career working in large advertising agencies and in-house design teams. After gaining invaluable knowledge around design, strategy, and marketing to the masses (thanks big-ad!), she left the corporate world.
In 2021, Esther started Sereth with the intention to take her talents and experience to support small-to-medium sized businesses that were changing the world — just a complete switch from the Fortune 500 companies she worked with agency-side. Through Sereth, she is honoured to work with entrepreneurs, social enterprises, and mission-driven brands all over the world to tell their stories and spearhead social impact.
Esther’s expertise spans strategy- and story-led design and art direction.
Brand Identity
Brand strategy • Logo design • Colour • Typography • Layout • Visual systems • Guidelines
Art Direction
Campaigns • Social • Out-of-home • Photo + Video Direction • Visual storytelling
UI/UX Design
Wireframing • User flows • Prototyping • Interaction design • Web design • Mobile interfaces • Development
Publications • Editorial • Packaging • Marketing collateral • Signage • Merch
Selected Work
The Plenary, Co.
Worldshaping Through Civic Imagination.
Experiential Learning • Community Arts Programming
More work available on request, or viewed at Sereth.