Worldshaping Through Civic Imagination.
Client: The Plenary, Co.
Brand Type: Experiential Learning • Community Arts Programming
Studio: Sereth Design
CREATIVE DIRECTION
Website Design
Website Development
INFORMATION ARCHITECTURE
CONTENT STRATEGY
ART DIRECTION
BRAND STYLE GUIDE
BRANDED TEMPLATES
THE WORK
As Creative Strategy Director and Digital Storytelling Director, Esther led the evolution of The Plenary Co.’s digital presence to reflect its bold, interdisciplinary work at the intersection of art, science, and community.
She guided the complete redesign of the main website and two sister sites—The Clubhouse, a space for community connection, and I Am A Scientist, a K–12 education program—ensuring each felt distinct yet aligned under one cohesive brand. Complex content was reorganized into an intuitive, curiosity-driven experience shaped by art direction that balanced emotional resonance with clarity.
Beyond the redesign, Esther crafted The Plenary Co.’s brand style guide, refining its growing digital ecosystem to remain consistent across diverse platforms and audiences. She developed a comprehensive suite of branded tools, including social media assets, deck templates, and reports, to empower the team’s storytelling. Her ongoing partnership with The Plenary Co. extended to designing brand extensions, supporting in-person events, and ensuring every creative piece—digital or physical—was strategically aligned and thoughtfully crafted to foster community and inspire learning.
“I looked forward to every meeting, both to see what brilliant creative solution you’d dreamed up and because you are such a warm and supportive creator.
We felt like a partner, not a client, and I think that collaborate approach comes through in a final product that is both stunningly designed and deeply aligned with the spirit of our organization.”