Kutoa Project
Overview
Esther has partnered closely with Kutoa Project to shape a brand that honours their heart-led mission of providing vital counseling and therapy services for women and children in Nairobi, Kenya. She began by leading a full brand strategy and identity redesign, drawing inspiration from the layered symbolism of African mud cloth and Kente cloth to craft a logo and visual system rooted in healing, faith, and cultural pride. Building on that foundation, Esther directed photography and video campaigns that captured authentic, emotional moments that brought Kutoa’s impact to life for donors. She has designed holiday and event campaigns, print collateral, and a complete web redesign that bridges the needs of local clients and international supporters.
Agency: Sereth Design
Role: Design Director
