Esther Dekoning
Digital Designer & Art Director
EXPERIENCE
Founder and Creative Director
JAN 2021 - PRESENT
Lead creative projects in fast-paced environments, managing teams of freelance designers, developers, writers, and photographers. Deliver strategic brand systems, UX/UI design, web development, and digital marketing assets on time and on budget. Present clear concepts, ensure an exceptional client experience, and manage projects from start to finish.
Founder and Creative Director
MAY 2024 - DEC 2024
Digital Storytelling Director
JAN 2023 - MAY 2024
Drive bold, user-centered transmedia initiatives that shape engaging, mission-driven brand, web, and digital experiences. Craft comprehensive brand guidelines, defining colour, typography, and design systems for cohesive visual identities. Partner with executive teams to translate complex ideas into clear narratives and intuitive content, developing innovative strategies for impactful campaigns, visual communications, and socially conscious digital spaces
Senior Designer
JAN 2020 - JAN 2021
Design brand assets, websites, presentations, social content, and event collateral to strengthen identity and boost nonprofit fundraising. Apply typography, photography, and colour expertise to build cohesive campaigns across digital and physical spaces.
Dentsu Creative, mcgarrybowen
Designer
APR 2018 - JAN 2020
Collaborate with cross functional teams to design social media, out-of-home, style guides, key art, publications, packaging, template presentations, and more. Work alongside creatives to tell visual stories for all levels of brands.
Clients include: Disney | Blue Cross Blue Shield | Hershey | Marriott | Kraft Heinz | + others
Junior Art Director
MAY 2017 - APR 2018
Develop culturally resonant advertising content—including social, digital, TV, and print—targeting US Hispanic and African-American audiences to engage diverse communities effectively.
Clients include: Nissan | Humana | Infiniti
EDUCATION
University of Oregon
Bachelor of Arts in Journalism:
Advertising — Art Direction
2017
TOOL BOX
SYSTEMS
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
HTML + CSS
Keynote, Google Slides, PPT
Adobe After Effects
Premiere Pro
THINKING
Strategy-led design
Concept development
Project management
Mentorship
VOLUNTEER
Kutoa Project
Board of Directors
2024-PRESENT
Multicultural Advertising Intern Program
Coach
2018-2020
AWARDS + HONOURS
2020 Communication Arts’ Typography Competition Shortlist
2017 Most Promising Multicultural Student, American Advertising Federation