Been There, Haven’t Done That.

THE WORK

As part of an award-winning team, Esther helped bring Disney Parks’ Been There, Haven’t Done That campaign to life—a twist on the classic fear of missing out.

This playful, curiosity-driven concept invited guests to rediscover the parks by spotlighting hidden corners, overlooked experiences, and magical details waiting to be uncovered. The campaign flipped the familiar “been there, done that” phrase on its head, reminding audiences that even the most iconic destinations still hold surprises.

Esther designed the campaign’s entire visual language, crafting custom typography, a distinctive animation style, and textured graphic elements that brought a fresh, modern energy to the Disney Parks brand. She applied this look and feel seamlessly across social media, digital banners, out-of-home placements, and TV spots—ensuring every touchpoint sparked a sense of wonder and playful discovery. The result was a cohesive, dynamic campaign that inspired new visits and gave even seasoned Disney fans a reason to say, “Haven’t done that—yet!”