Esther Dekoning is a design communicator who transforms complex ideas into viable design systems.

She designs, develops, and launches websites, products, and services, supporting brands and organizations where science, community, and arts meet.

Esther’s Active Projects


Sereth Design

Esther is the founder and creative director at Sereth®, a design studio she founded to support “brands who give a crap”—i.e. nonprofits and brands dedicated to social justice, environmental impact, and community care. Sereth uses storytelling and strategy to help them build empathetic brands across brand and digital.

Learn more about Esther’s design Work

Visit Sereth’s website

Mi & Mian

Esther is writing a cookbook celebrating the flavors of Northwest China, where she grew up, alongside a longtime friend. Together, they are recreating dishes that remind them of home and sharing cultural stories from a region that’s still largely underrepresented/ The recipes and book design are currently underway.

Learn more about Mi & Mian

This Creative Life

A Youtube Channel dedicated to exploring ideas and challenges around multi-passionate creativity, self improvement, sustainability, and creative living. Esther loves the things she learns as she explores, plays, and creates the life of her dreams.

COMING SOON

Subscribe on Substack to read Esther’s musings.

Multi-passionate Creativity
Self Improvement
Sustainability