Hi, I’m Esther! By trade I’m a designer, and by design I’m an explorer.

I’m all about crafting thoughtful, innovative, and intriguing campaign art and brand identities that push the boundaries of design. Over the past 8 years, I’ve worked between advertising agencies, in-house design teams, and my own design studio, Sereth Design, where I support nonprofits and “brands who give a crap” to tell empathetic stories across brand and digital.

My approach to design is rooted in storytelling, which I fell in love with after experiencing culture and story from a variety of worldviews. My outlook on story is influenced by my childhood splitting time between the United States and China, interning abroad in Ghana during university, traveling to Kenya to visit clients-turned-friends, and the many friendships I have made with people who live around the globe. I have found it incredibly powerful to bridge the gap between culture and design. I find that through design, I get to tell stories, evoke emotion, and connect people across landscapes.

When I’m not designing, you’ll find me poring through yet another book about gardening, making food for my friends (I’m writing a cookbook!), or hanging out in my backyard with my partner and trusty pup and dreaming of our next road trip.