House of Chelsea B
Overview
House of Chelsea B is a contemporary crochet fashion brand redefining perceptions of fibre art through modern design. Esther developed the brand platform and visual identity, establishing its positioning, messaging, typography, colour palette, and design language. She led the website from information architecture through design, collaborating closely with developers to create a Shopify experience that balances craftsmanship with elevated retail design.
Agency: Sereth Design
Role: Design Director
