Disneyland
Overview
As part of an award-winning creative team, Esther helped bring Disneyland's "Been There, Haven't Done That" campaign to life—a playful take on the fear of missing out that encouraged guests to rediscover the parks through unexpected experiences. She developed the campaign's visual language, creating custom typography, textured graphic elements, and an animation system that gave the campaign a fresh, energetic personality while supporting a cohesive experience across touchpoints.
Agency: mcgarrybowen (Dentsu Creative)
Role: Designer