Overview
As part of an award-winning team, Esther helped bring Disneyland’s “Been There, Haven’t Done That” campaign to life, a twist on the classic fear of missing out. This playful, curiosity-driven concept invited guests to rediscover the parks by spotlighting hidden corners, overlooked experiences, and magical details waiting to be uncovered.
Esther designed the campaign’s entire visual language, crafting custom typography, a distinctive animation style, and textured graphic elements that brought a fresh energy to the campaign.
Agency: mcgarrybowen (Dentsu Creative)
Role: Designer