Atlas Therapy
Overview
Atlas Therapy is a luxury psychotherapy practice serving clients in New York City and Los Angeles, specializing in culturally informed care for Asian couples, perfectionists, people pleasers, and trauma recovery. Esther led the development of the practice's brand platform, defining its positioning and visual identity. She guided the website from information architecture and wireframes through design and development, creating a digital experience that reflects the warmth and professionalism of the practice. She continues to Atlas Therapy through Google Ads strategy, analytics, and ongoing digital optimization.
Agency: Sereth Design
Role: Creative Director
